Keep Your Content Fresh

“Nobody cares how much you know, until they know how much you care” was the principle that supposedly guided Theodore Roosevelt’s public life. As historians rate him as one of the US’ most successful presidents, it seems to have served him well. Yet, reluctant as I am to correct someone who also counts a Nobel Peace Prize among his accolades, the phrase is not strictly true. Teddy should have preceded it with: “When risk is involved…” The truth is that if I am not exposed to any loss, injury or harm from the actions of others, I’m not really bothered how much they care – they just need to show me what they know. In contrast, if I am vulnerable, it matters a great deal whether others care before I accept to place my fate in their hands. Am I choosing a dentist to clean my teeth or drill them? Am I choosing a colouring book for my toddler or a kindergarten? It makes a difference. When it comes to money, this rule applies in the same way. In the book, we investigated the drivers of clients’ decisions to select and retain financial service providers. Indeed, the greater the financial/reputational risk for the client, the more financial service providers must demonstrate that they care before they can win business. The book therefore gives recommendations as to how businesses should ‘care’, and reveals the cues clients are sensitive to in their search for a caring financial service provider.

Take a minute to search out relevant keywords and add them to your posts. It’ll help get you found on search engines and drive more traffic to your site. Having an active forum is great for SEO! The more your contributors make comments and write posts, the more it will boost your visibility on search engines. So it’s always a good idea to search out keywords that are super relevant to the topics you post about.

Share your forum on social media so more people can find you. It’s a fast and easy way to get you more traffic. Did you know that your forum visitors can share your posts in just a click? It’s easy to share a post on Facebook, Twitter & Google+. Every share you get means more people can see great posts from your forum and you’re reaching a larger audience.